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Original Hanau Alpina PL72 sunlamp
A trade name is the name under which a trader or
manufacturer practises his company, e.g.
Quarzlampen GmbH or N.V. Philips
Gloeilampenfabrieken. A brand name is the listed on
the products of that company, e.g. Original Hanau or
Philips. For a company that releases mainly one
product on the market, the trade- and the brand
name is often the same like with Coca-Cola.
Companies with only a few products of the same
kind might suffice with a distinctive type number as
for example Boeing 747 or Airbus A380. Companies
with a wide and varied product offering, may use a
registered- or unregistered brand name for a certain
product line, e.g. Philips Infraphil or Philips Biosol, or
a registered or unregistered model name, e.g.
Original Hanau Alpina. Further product differentiation
can often be found in an additional type number as
with the Original Hanau Alpina PL72 sunlamp on